About Us

Middle-age was creeping up on the founders of Covet when they shared frustrations of staying on top of their financial picture. The accumulation phase of life was at full tilt. Accounting for all they possessed—homes, cars, valuables, 401ks, investment portfolios—was overwhelming. Pulling it all together for estate planning gave them heartburn too. There had to be a better way. And so it began.

Our Personal Economies are Tangled in a Web of Disarray

Financial assets, personal property, valuables, digital files, cryptocurrencies and estate documents exist scattered across investment firms, homes, safety deposit boxes, hard drives, file cabinets, and separate online accounts.

Our aim was to make the organization, protection and transfer of assets easier, faster and less costly. With emerging technology and an unrelenting focus on user experience, this archaic process was reimagined.

The Modern Way to Manage Personal Assets has Arrived

We are on a crusade to help people take control of their personal asset management with dynamic valuation of their personal property and financial accounts by creating a living record—as fluid as their lives.

Developed for digital-first customers, Covet is the destination for active management of all estate assets—including the often overlooked cataloging of personal property, valuables and digital files.

Covet Helps Organize, Value & Secure Personal Assets from Your Personal Vault

We set out to elevate how people organize, value and secure all assets within a single digital vault. Leveraging AI to value personal property, the most often-overlooked asset class, we made it easy to take inventory with our patented photo-capture from a mobile device straight to one's digital vault.

Covet Augments Estate Planning

Our financial priorities and assets accumulated over the odyssey of life are more fungible and dislocated than ever before. Covet uniquely answers several problems with the static, point in time nature of traditional estate planning. The consolidated valuation of personal possessions and financial accounts allows users to update estate documents on the fly so our customers' estate plans would reflect current values and be legally sound. A Covet™ subscription permits unlimited updates to documents.

Covet - Peace of Mind

Keeping estate assets current is paramount in the event of unforeseen life events. Routine inventorying of personal property helps secure estate assets to ensure your wishes are carried out. A Covet™ vault can serve as a cost basis for Insurance claims  due to theft and natural disasters.

Why the Name Covet?

We named the company Covet because we want people to cherish and protect what they value most over the course of their life. And to incorporate these items into their estate plans so their loved ones can appreciate their market and sentimental value as they are eventually passed down.”

Covet the Life You're Building